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IASIS Healthcare

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Odessa Regional Medical Center

This
is part of a continuing series of articles that will
introduce you to your IASIS colleagues around the country.
More
famous for big skies than skyscrapers, Odessa, Texas, seems a
world away from the rest of the Lone Star state. Yet despite its
remote location, this dusty West Texas town is a thriving community
and a regional healthcare center.
With a service area that stretches into communities up to 350
miles away, 121-bed Odessa Regional Medical Center (ORH) is poised for
growth. Since first opening its doors as Women’s and Children’s
Hospital in 1975, ORH has evolved into a full-service healthcare
facility. Yet despite its wide range of specialties, the hospital
still has a strong reputation for women’s services. That
is a tradition ORH hopes to build upon with the help of a multi-million
dollar expansion.
Building
on a Legacy
The
expansion, which will be complete in April, will add a new labor,
delivery and recovery unit with additional rooms; a new, larger
newborn nursery and neonatal intensive care unit (NICU); additional
rooms in the postpartum area; a new outpatient surgery unit; new
operating rooms as well as a new waiting area, lobby and entrance.
“The expansion was necessary for us to start building on
the blocks we already have in place where women’s services
are concerned. Also, it will allow us to increase volumes in areas
such as inpatient surgeries where we’ve barely scratched
the surface,” says Mike Potter, ORH’s chief executive
officer.
An expansion had been discussed by several of the hospital’s
previous owners, but no firm plans were made until IASIS purchased
ORH in 1999, according to Cathy Kirby, vice president of patient
care services.

“There
was a great deal of skepticism about the possibility of an expansion,”
she says. “Over the years, we’ve had a number of false
starts. I don’t think that many of the long-term employees
believed it would really happen until they saw the front awning
come down. When that happened, we all cheered!”
These days, the excitement surrounding the construction of the
new addition is contagious.
“The expansion can’t be finished soon enough!”
says Labor and Delivery Clinical Coordinator Michaela Moore, R.N.
“We’re on top of each other right now.”
“It never ceases to amaze me how much our employees have
accomplished with limited space,” says Potter. “The
real challenge will be to keep the excitement and momentum going
once the project is complete.”
In addition to adding space, the hospital is enhancing the services
it offers area women, who have traditionally been its main customers.
ORH recently established the Regional Perinatal Center. With two
perinatologists and five staff members, the center offers care
to women with high-risk pregnancies caused by pregnancy-related
conditions or a pre-existing health conditions such as diabetes
or lupus.
“We’re the only community-based perinatologists in
this area, so it’s not uncommon for us to see patients from
up to an hour and a half away in any direction,” says Roger
Wallace, D.O. and chief perinatologist. “Before the center
was established, these women had to drive several hours to Lubbock
or even Dallas for care.”
According to Wallace, the center is a natural fit for ORH because
of its strong obstetrics program and NICU, which is the oldest
in Odessa.
“The hospital leadership really had the foresight to see
the importance of coordinating what we offer with the other services
in a team approach,” he says. “ORH has a solid commitment
to providing the community with these services and there has been
a lot of attention paid to developing them in the right way.”
The synergies of offering both perinatology and neonatology services
are already evident. Since Wallace’s arrival in December
of 2000, 36 of the 71 babies born under his care have also needed
care in ORH’s NICU.
To further compliment its women’s service line, ORH recently
recruited an infertility specialist and is establishing a hospital-based
in-vitro fertilization (IVF) lab, which will offer fertility treatments
and services to infertile couples. The service will be the only
one of its kind in the Midland/Odessa area.
“Because
many IVF procedures translate into high-risk pregnancies and multiple
births, the lab is a wonderful fit with the Regional Perinatal
Center,” says Sandra Bello, M.D., director of the West Texas
Reproductive Center.
The
Tiniest Patients
Another
piece of the women’s services puzzle is ORH’s NICU,
which was established in 1975 with four beds. Today, the NICU
has 14 beds and will expand to 24 beds once the expansion is complete.
The
unit has a staff of 23 nurses in addition to dedicated respiratory
therapists who provide intensive, individualized care to babies
that are born prematurely or sick.
“To me, this is the best place to work in the hospital,”
says Sue Savedra, R.N. “We really bond with the babies and
the parents. People sometimes come up to me in the mall or at
the grocery store to thank me for taking care of their child years
ago.”
“We
really make a difference for these babies. The happy stories far
outweigh the sad ones,” says Christine LeDoux, R.N. and
unit supervisor who started work the same day as Savedra 12 years
ago.
Though
they’ve cared for hundreds of babies over the years, both
Savedra and LeDoux say that one patient stands out in their minds.
“There was one baby girl who was born weighing only one
pound and four ounces,” says Savedra. “She wasn’t
even as big as a Barbie doll.”
Today,
that little girl is a healthy four-year-old. “Those are
the stories that inspire you,” says LeDoux.
“Our
first concern is truly for the babies,” says Nancy Stark,
R.N., director of acute care. “Everyone here in the unit
takes their care very personally. We’re very aggressive
in their treatment and have very good outcomes as a result.”
While
there are plenty of happy endings, Savedra and LeDoux agree that
not taking their job home with them can be hard.
“I’ve
gotten up many mornings wondering how one of the babies did during
the night,” Savedra admits. “Sometimes it’s
tough not to call in on your day off to check on a baby.”
Similar devotion can be found in the hospital’s labor and
delivery department, where an average of four babies are born
each day.
“I
love this place. It always gets my adrenaline going. The best
part of the job is seeing the families so happy,” says Moore.
“This is what I’ve always wanted to do.”
In
addition to adding more labor and delivery rooms, the expansion
will allow more patients to have private post-partum rooms, which
is one of the most frequent requests.

Personal
Touch
Aside
from being known for its expertise in women’s services,
ORH is highly regarded for its personal care.
“Our
staff is made up of hard-working, dedicated people who understand
the needs of patients, families and physicians. They’re
willing to go that extra mile,” says Potter.
Several
years ago, the hospital introduced a customer service program
known as “Celebrate Life” – a phrase that is
also used in its advertisements. ‘LIFE’ is an acronym
that encourages employees to:

•
Look, smile and speak;
•
Identify needs;
•
Find answers to questions;
•
Exceed Expectations.

As
part of the program, cards are placed around the hospital to encourage
feedback or congratulate a particular employee for a job well
done.
“We’re
always refocusing our way of thinking to reflect what we hear
from our customers,” says Kirby.
Despite
the growth the expansion will bring, ORH is committed to remaining
a small, community-focused hospital where most employees know
each other by name.
“I’ve
worked at larger hospitals, and I like the small, family-like
atmosphere here much better,” says Myra DeGuzman, R.N.,
director of critical care. “It’s so much easier to
get your job done when you know the people you are working with
personally.”
“I’ve
stayed here because I really enjoy working in a hospital where
the needs of patients and their families are a priority,”
says Jan Tinney, R.N., who works in surgery and has been an ORH
employee since 1975.
Looking
Ahead
While
the soon-to-be completed expansion will begin a new chapter in
the hospital’s history, Potter doesn’t see drastic
changes on the road ahead.
“The
expansion will give us a lot of opportunities to do things we
haven’t been able to do before,” he says, pointing
to the surgery department. “We’ll be able to do more
and different kinds of surgeries – which translates to growth
and new challenges for employees.”
“We’re
not trying to be everything to everyone. We just want to be the
best we can be.” 


During the formative years of my career, I
developed an acute curiosity about the one or two things that
might contribute to one hospital being perceived as “better”
than another hospital.
Growing
up in a mid-sized southern city with four non-profit hospitals,
I spent the five years of my undergraduate education working in
various jobs in each of the hospitals. I learned that each one
was very different from the other in terms of policies, procedures
and cultures, but one had a distinctively different “feel,”
which lead me to conclude that it was indeed the “better”
hospital. It was not the largest hospital in terms of bed size
or census. It did not do all the ultra-high-tech procedures. It
was not the newest physical plant in town. It did not have an
exclusive on all the best doctors, because in those days, most
of the doctors practiced at more than one hospital. To me, however,
this hospital was the best, and I was very happy not just to work
there, but to insist that everyone I know use this particular
hospital, should the need arise.
It
was not until later in my career that I realized the answer to
the riddle. It was not just one or two or three things that made
me prefer one hospital over the other; it was 1,000 things…
1,000 little things on which the leadership and the employees
of this hospital knowingly, and sometimes unknowingly, focused
on every day.
I
have previously written about how my supervisor used to make sure
I did my job a certain way, not because she was a dictator, but
because she paid attention to details, and the details of my little
job mattered. I was part of what made that hospital better.
For
several years, I have been working to devise a way to translate
this concept into action. I’ve talked about it many times
to many different people in leadership positions, but until now,
I have yet to see someone transform this concept into a living,
breathing process. Well, to see the 1,000 little things concept
in action, please meet Tammy Clark.
As
Director of Patient and Community Relations at Salt Lake Regional
Medical Center, Tammy is leading the effort to make the 1,000
little things concept an ongoing commitment. She took the Mission
Impossible theme and renamed it Mission Possible, engaging employees
to participate in listing 1,000 little things to accomplish to
make an already good hospital even better. To date, she reports
that they have listed over 900 items, with another 100 to go.
A chart in the cafeteria tracks the hospital’s progress.
According to our Salt Lake Regional Medical Center chief executive
officer, this has been a very motivating and thought provoking
endeavor, and one that he plans to integrate into the hospital’s
culture. I’m sure Tammy would be happy to share her progress
with anyone interested.
I
hope that every hospital will be interested in discovering its
1,000 little things. You might be surprised at what you discover,
but I’m know you will find that everything everyone does,
and how they do it, really does make a difference.

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FINANCIAL
RESULTS
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IASIS
REPORTS FIRST QUARTER RESULTS

On
Feb. 8, IASIS reported financial results for the first quarter
of its fiscal year, which ended Dec. 31, 2001. While the
company reported solid gains in most of its markets, lower
earnings in the Arizona market kept overall growth modest.
Net
revenue for the first quarter was $220.9 million, up slightly
from $219.4 million in the same quarter of last year. Earnings
from operations before interest expense, minority interests,
income taxes and depreciation and amortization (EBITDA)
for the first quarter were $25.5 million compared with $27.7
million for the same period last year. Results for the prior
year’s quarter included losses at Rocky Mountain Medical
Center, which was closed June 2, 2001. Excluding these losses,
EBITDA for the first quarter of last year was $31.3 million.
IASIS
attributed the drop in first quarter earnings compared to
the prior year to net revenue and volume declines in the
company’s Arizona market; a substantial increase in
the cost of employee health insurance; and rising costs
of professional liability insurance, which are affecting
many healthcare providers.
The
company has taken steps to reduce expense increases by making
changes to its employee health benefits plans (see article
on p. 11) and is devoting numerous resources to the Arizona
market to help increase volumes and revenues for its three
Phoenix-area hospitals.
“Our
operating results continue to be negatively impacted by
the decline in volume, net revenue and EBITDA in our Arizona
market,” says David White, IASIS chairman and chief
executive officer. “We have been working to respond
to the challenges that this market has presented by obtaining
favorable price increases, focusing on growing profitable
product lines and eliminating unprofitable product lines,
increasing physician recruitment and reducing our operating
expenses. The growth in our other markets excluding Arizona
continues to be solid. In those markets, net revenue increased
by 5.9 percent in the quarter, compared with last year.”
IASIS
will have increased flexibility in making improvements and
developing new services in the Arizona market due to its
recent acquisition of the land and buildings of two of its
Phoenix hospitals, which were previously operated under
long-term leases.
Excluding
Arizona, the company’s same-facility adjusted hospital
admissions (adjusted admissions include inpatient and outpatient
volume) have increased by 3.2 percent, reflecting continued
increases in outpatient volumes.
Other
highlights from first quarter earnings include a strong
performance from Health Choice, the Medicaid health plan
in the company’s Phoenix market. Building on solid
gains made in the fourth quarter of 2001, Health Choice
reported a 23.9 percent increase in net revenue, up to $33.2
million this quarter, compared with $26.8 million for the
same period in 2000. Enrollment at Health Choice increased
by 27.6 percent from Dec. 31, 2000 to Dec. 31, 2001.
Overall,
the outlook for IASIS is optimistic. “We look forward
to combining improving results in Arizona with the continued
growth in our other markets during the remainder of the
fiscal year,” says White.
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facts:
Odessa,
Texas
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LIFE
IN ODESSA
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In
the 1920s, the discovery of oil changed Odessa from a small
ranch town into a major oil center with refineries and plants.
Today, the local economy still mirrors the ups and downs
of the oil industry.
Located
on the West Texas plains mid-way between El Paso and Ft.
Worth (that’s six hours in Texas time), the sister
cities of Midland and Odessa are home to more than 250,000
people. The flat, rugged landscape features short grasses
and sparse, scrubby tree growth. What it lacks in geographic
diversity, Odessa makes up for in charm.
“Coming
from Southern California, it’s refreshing to see how
friendly
people are here in Odessa,” says newcomer Sandra Bello,
M.D. “Even the people at the post office have been
friendly!”
“I
really enjoy the family-oriented lifestyle that Odessa offers,”
says Mike Potter, chief executive officer of Odessa Regional Medical Center. “It has all of the advantages of a mid-level
city with none of the disadvantages such as traffic or crime.
It offers me the balance that I need in life.”

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Dear IASIS employees
In
December, we experienced a significant challenge when our hospital
computer system went down. I spoke to numerous individuals, and
each person was willing to help by providing information and direction.
Among them were representatives from Phoenix information systems
department and the information systems and pharmacy departments
at Odessa Regional Medical Center. Everyone was eager to assist in any
way possible. My thanks to each and everyone who helped during
this challenging time.
I
would like to send special thanks to Jimmy Diaz in the Odessa Regional Medical Center IS department. He was available and willing
to stay on the telephone with me until he finished generating
all of the reports that I needed. Without these reports, patient
care might have been compromised.

Richard White, R.Ph., Director of Pharmacy
Southwest General Hospital, San Antonio, Texas


This is the
first installment of a series of success stories from across
the IASIS system, spotlighting employees who have found
creative solutions to common challenges.

Not so long
ago, case managers throughout the IASIS system, like those
in many other hospitals, found themselves awash in paper.
Producing monthly reports, logging physician advisor hours
and documenting care was taking up reams of paper, not to
mention valuable time.
“When
you’re doing everything by hand, you have lots of
hard copies and that can consume an entire filing cabinet
very quickly,” says Sharon Cooke, director of case
management at Southwest General Hospital in San Antonio,
Texas.
Nurses
and unit secretaries weren’t exempt from the paper
problems either. All patient diagnostic tests and consults
with other departments were ordered and processed by hand.
Today,
case managers at IASIS hospitals have a new tool to help
them manage the paper flow. The utilization management (UM)
module of the McKesson STAR system was introduced in October
and has changed the way patient care is monitored in IASIS
hospitals.
The
computer-based module allows case managers, who work with
physicians and nurses to ensure that patients receive appropriate
medical care while monitoring the hospital’s use of
resources, quick access to clinical and financial patient
data. The system also tracks a patient’s progress
through the hospital system, which helps case managers identify
ways to better manage their care.
“It’s
definitely helped us get organized and work smarter,”
says Sandra Whitley, director of case management at Mesa
General Hospital in Mesa, Ariz. “It’s a great
tracking mechanism to help us identify problem areas in
the patient’s course of treatment.”
The
module allows Mesa General to track a patient’s ‘avoidable
days’ – or days where the patient was well enough
to be discharged but could not be due to a delay in some
element of the patient’s care.
According
to Whitley, the module has automated the tracking, trending
and reporting of such problems so that corrective actions
can be taken.
“For
example, if we see that patients aren’t being discharged
because they’re waiting to be evaluated by a speech
therapist, then we can evaluate our staffing in that department
to see if hiring another person would help speed the process,”
says Whitley.
Caregivers
have experienced the benefits of the new STAR system as
well. Tests that used to be ordered manually are now entered
directly into the system.
“The
STAR system and the UM module within the system have give
case managers and nursing staff more opportunities to collaborate,”
says Whitley. “While the effect on patient care is
more indirect, it does free up the nurses and clinicians
to spend more time with the patient.”
“Because
all of the information about a patient’s care is entered
into the system as it happens, we have more current information
and a better overall understanding of what is going on with
the patient,” says Tammy Ellsworth, R.N., patient
care coordinator in Mesa General’s medical/surgical
unit.
“It
makes us more efficient and I think the patients are definitely
feeling the positive effects of that.”
If
you or your co-workers have found a successful solution
to a common challenge, please email forum@iasishealthcare.com
or call 615-467-1264. |

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Fifty-One
Years
and
Counting
for Tempe St. Luke’s
Nurse
While much has changed during
her 51 fast-paced years in nursing, Nancy Murray, R.N.,
of Tempe St. Luke’s Hospital in Tempe, Ariz., remains
dedicated to the reason she chose her profession in the
first place: patients.
“We
should always remember that our first concern is the patients,
and not get so engrossed in small details that we forget
why we’re here,” says Murray, who has worked
in Tempe St. Luke’s emergency room for two years.
Caregiving
has changed greatly since Murray took her first nursing
job for $1.75 an hour. She’s noticed a dramatic rise
in the number of patients seen in the ER over her five-decade
career.
“Mothers
used to sit in a rocking chair and hold their babies if
they got an ear infection,” she says. “Now they
bring them straight to the emergency room.”
Higher
traffic forces ER personnel to be more versatile in their
caregiving. “A lot of people use the ER as their primary
care doctor now. We see everything, and we have to be able
to respond.”
Part
of that response includes broader use of medicines. Murray
remembers when a shot of penicillin was used only for drastic
situations. “Now we have such sophisticated antibiotics,
and most are given through IVs,” she says.
Though
she retired at age 67, Murray missed the activity and was
back in the ER, working a full shift, three weeks later.
“You’d think by now, I’d be smart enough
to get out,” she laughs.
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It’s
not every day that the Olympics come to town. Yet thanks to thousands
of volunteers, Salt Lake City was ready when the world came to
enjoy the 2002 Winter Olympic Games in February.
Employees
at the four IASIS hospitals in the Salt Lake City area were among
the volunteers who gave their time and energy to make sure visitors
had a safe and enjoyable experience.
Whether
carrying the Olympic torch or bandaging a broken arm, everyone
involved agreed that volunteering offered a once-in-a-lifetime
experience. Though there were scores of IASIS volunteers, here
is a look at some of the ways employees and physicians helped
make the 2002 Olympic games a success.
The Thrill
of Victory
Dale Hull, M.D., proved that it is not just
the athletes who experience the thrill of victory during the Olympics.
Hull, who is an obstetrician and gynecologist at Jordan Valley Medical Center in West Jordan, Utah, was asked to carry the Olympic
torch in the Olympic Flame Relay after battling his way back from
a devastating accident in July 1999 that broke his neck and threatened
to leave him paralyzed.
Some
weeks after his injury, doctors found signals from Hull’s
brain were getting to his muscles. Surgeries, physical rehabilitation
and determined exercise helped restore functions he feared he
had lost.
On
Feb. 8, after more than two years of rehabilitation and training,
he held the torch high, slowly walked his two-tenths of a mile
leg of the relay and passed the flame to the next runner. “The
chance to carry the torch was my way to say thanks to my family,
friends, therapists and doctors for helping me and for not giving
up,” Hull says. “I felt so much emotion carrying a
symbol that represents all of humanity.”
Hull
says the opportunity to carry the torch gave him a goal to work
toward, and also an opportunity to demonstrate that severe spinal
injuries can – in some cases – be overcome through
intensive rehabilitation.
“The
experience was overwhelming in terms of the support I received
– being part of the torch chain, and the personal accomplishment
of walking down the middle of the road without a crutch or cane,”
he says.
Standing
Guard
When
Ed Carder, R.N. and family nurse practitioner at Salt Lake Regional
Medical Center, enlisted in the U.S. Army to fly helicopters 37
years ago, he never guessed he’d end up working at the Olympics.
But, Carder and other members of his Army National Guard Black
Hawk helicopter unit found themselves on active duty as part of
the extraordinary security precautions for the Winter Games.
“We
were assigned to transport security personnel and fly air cover
over the events,” says Carder, who is one of only a few
Guard pilots in the United States to hold the rank of CW5 –
roughly the same as a lieutenant colonel in the army.
Carder’s
colleagues in the emergency room covered for him while his unit
was on active duty for the month of February. The unit had been
on alert to go to Afghanistan, but because it spent several months
last year in Kuwait, the National Guard assigned it to help guard
the Olympics instead.
Fast
Response
From
a cut finger to a cardiac arrest, teams of volunteers from Salt
Lake Regional Medical Center were on hand to tackle emergencies
big and small at a variety of Olympic venues. Some were participants
of the American Red Cross’ First Responder program, which
patrolled event venues in Salt Lake City and nearby Park City
to provide first aid services. Others staffed clinics that treated
spectators or athletes.

Each
First Responder volunteer committed to working a minimum of three,
eight-hour shifts, with many shifts stretching late into the night.
Before being certified as an official Olympic volunteer, employees
had to complete a rigorous six-week training course and pass a
written exam.
“As
First Responders, we walked around the venue carrying first-aid
kits, automatic external defibrillators (AEDs), which treat people
who have heart attacks, and two-way radios to summon additional
help,” says Lori Gay, R.N.
“Much
of the training was a refresher course in first-aid, triage, basic
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